Top tips for creating a pitch video

Adding a video to your pitch is a great way to make it more appealing to donors. Checkout our advice on how to make a good video.

One of the best ways to increase your chances of achieving your fundraising target is to make a video. Videos allow Donors to see who you are and get inspired by what you’re doing. They build a more personal connection, which is likely to encourage a more donations.

What makes a good pitch video?

A good video is personal! At its simplest, a good video can just be your students and you speaking into a phone / laptop / camera. Just give people an idea of who you are, what you’re doing and why you’re doing it. Be yourself & keep it positive!

Example pitch videos

A class led example: St John’s Rocket Fund

Get your students involved, it makes a great project:

A whole school example: Ardleigh Afloat

Get your Headteacher involved!

An Oscar worthy example: [email protected]

They got some professional help with this one…

Our top tips

  • Camera: The one on your smartphone or tablet is enough!
  • Sound: Reduce background noise as much as possible.
  • Light: Lots! Check that the main source of light is behind the camera.
  • Editing: Windows Movie Maker (PC) and iMovie (Mac) are great. Or even try doing it on your phone (the iMovie app is surprisingly effective!)
  • Students: Maybe they could help you create a video?! Remember you’ll need written parental permission if your video identifies individual students.

Can I use music on my video?

Yes, but only if you have permission to do so from its owner!

Alternatively you can use any music from with artist permission.

Leave a Reply

Your email address will not be published. Required fields are marked *