One of the best ways to increase your chances of achieving your fundraising target is to make a video. Videos allow Donors to see who you are and get inspired by what you’re doing. They build a more personal connection, which is likely to encourage a more donations.
What makes a good pitch video?
A good video is personal! At its simplest, a good video can just be your students and you speaking into a phone / laptop / camera. Just give people an idea of who you are, what you’re doing and why you’re doing it. Be yourself & keep it positive!
Example pitch videos
A class led example: St John’s Rocket Fund
Get your students involved, it makes a great project:
A whole school example: Ardleigh Afloat
Get your Headteacher involved!
An Oscar worthy example: [email protected]
They got some professional help with this one…
Our top tips
- Camera: The one on your smartphone or tablet is enough!
- Sound: Reduce background noise as much as possible.
- Light: Lots! Check that the main source of light is behind the camera.
- Editing: Windows Movie Maker (PC) and iMovie (Mac) are great. Or even try doing it on your phone (the iMovie app is surprisingly effective!)
- Students: Maybe they could help you create a video?! Remember you’ll need written parental permission if your video identifies individual students.
Can I use music on my video?
Yes, but only if you have permission to do so from its owner!
Alternatively you can use any music from http://freemusicarchive.org/ with artist permission.