School fundraising ideas during lockdown

Last term we wrote about school fundraising ideas during Covid-19. That blog was full of ideas for school fundraising that you could do when we weren’t allowed to meetup, but could still go to school. This term things are a bit different. So here are some fundraising ideas for schools in lockdown, inspired by other schools we’ve seen on Rocketfund this term.

1. Launch a crowdfunding campaign

This is as easy as it gets. No activity to organise, no flapjack to make, not even a venue to book. Just create a crowdfunding project on Rocketfund, say who you are, what you want to raise money for and why, click publish and send it out to your whole community. It’s totally covid-safe, lockdown proof way to raise money for whatever you want / need for your school.
Perhaps it’s extra laptops for lockdown learning? Or maybe an improved playground for when the kids finally go back to school? The only limits are your imagination and enthusiasm to share your project with everyone your school knows (think parents / grandparents / local businesses / alumni). This is the easiest way to raise money anytime of year and particularly useful during lockdown.

Hyndland Primary School Parent Council raised £3,000 to build playground shelters

2. Make it a competition

We have a great feature called “Multiplier” that enables other people to raise money for your project too. As well as being a great help, essentially multiplying the reach of your project, it can also be a great way to create a competition between your students / classes / year groups, as you’ll see a leaderboard appear on your page.

The St John’s CEP School Parents & Friends Association rasied over £7,500 to purchase new Smartboards for their classrooms. They made great use of the Multiplier feature, with 13 projects raising funds under the main project.

St John’s CEP School encouraged students to set up their own projects (with their parents of course) to help the school raise money for new smartboards.

3. Run a Prize Draw

This is another super easy way to raise money for your school. It’s combines the purpose of a normal crowdfunding project described above with the excitement of a prize draw!

Donors are encouraged to donate because they believe in your cause AND by the excitement of potentially winning a prize.

We’ve helped loads of schools / PTAs run prize draws now, with some raising over £12,000!

It’s super easy to do:
🎁 Find a prize (or few)
💻 Create a project on Rocketfund, setting the rewards as tickets to your prize draw
🎟 Share the page and sell tickets to everyone you know!

For some inspiration, checkout the schools that have raised money via prize draws here and especially the project below that raised over £12,000 from raffling off only 3 hampers.

The Friends of Beaconsfield High School turned 3x £150 hampers into over £12,000 via their Prize Draw

4. Host a virtual wine / whisky / anything you like tasting

This has to be one of my personal favourite school fundraising ideas… why not host a wine / beer / whisky tasting event?!
It’s easy to do, could raise lots of money for your school and will definitely spread some much needed cheer during the lockdown.

It’s easy to do:
🍷 Choose what you’re going to taste / find a company that can run the tasting for you
🎟 Get people to buy tickets in advance by donating on your Rocketfund page
💻 Run the tasting event and encourage people to keep donating during the event to help you reach your fundraising target!

The Friends of Kentish town CofE Primary School ran a whisky tasting event with one of their resident experts to raise money for their school.

5. Organise a virtual walk / run

Finally, a more healthy option / useful cure to the hangover inducing idea above is a virtual walk / run. This is a classic school fundraising idea, that anyone can take part in, wherever they are.

🌎 Pick a destination / target distance
💻 Setup a project on Rocketfund
🏃‍♀️ Get your staff / students to log their steps and ask for sponsorship for their efforts

The PTA below raised over £5,000 from their virtual walk to Lapland just before Christmas. Proving that it’s even possible to raise money for your school in the depths of winter!

The Friends of Grappenhall Heys C.P. School raised £5,000 from their virtual walk

Now it’s your turn!

We hope the ideas above have filled you with inspiration and ideas to raise money for your school.

If you’re feeling ready, just start creating your school fundraising project here, we’ll be with you all the way.


8 School Fundraising Ideas for Christmas

Coronavirus and social distancing restrictions are going to make traditional school fundraising activities difficult this Christmas.

The Christmas fair, raffle and school disco are not going to be Covid-safe in their normal form.

However, there are still things we can do this year to raise money for the school, spread some festive cheer and have fun!

Here is a list of Christmas school fundraising ideas from projects that have launched on Rocketfund this year.

If you’re feeling inspired, just start creating a project on Rocketfund here. We’ll be with you all the way.

1. Do a Santa Dash

Why not organise a festive run to raise money this season? All you need is a route (around the playground?) and some fancy dress / Christmas jumpers / santa hats to add a festive twist.

Luddenham School are doing a sponsored santa dash around their school field to raise money for tablets.

2. Arrange a virtual walk (to Lapland)

This idea works anytime of year, but why not make it Christmas themed?! Combining a physical challenge with a fundraising objective (e.g. raising money to buy iPads etc) is always a winning combo.

The Friends of Grappenhall Heys C.P. School are on a roll with their virtual walk

3. Arrange Christmas lights trail

Encourage everyone to illuminate their street-facing windows between 5.30pm and 8.30pm, creating an after-dark walking trail of glowing windows. A lovely sight and a great way to get the whole community involved. Sell tickets or simply ask for voluntary contributions via your Rocketfund page.

Lady Bay School Association organised an event so popular people are already asking for it to be repeated next year!

4. Run a prize draw

Have you tried running a prize draw online for your school yet? 

It’s super easy to do:
🎁   Find a prize (or few) 
💻  Create a project on Rocketfund, setting the rewards as tickets to your prize draw 
🎟  Share the page and sell tickets to everyone you know!

Checkout the schools that are doing prize draws on Rocketfund right now.

The Friends of Beaconsfield High School have turned 3x £150 hampers into over £11,000 via their Prize Draw

5. Run a virtual Christmas fair

An alternative to the traditional winter fair, Santa’s grotto and bake sale: Santa could call the kids on Zoom (so 2020…), do a Christmas outfit / jumper day, Christmas movie day, Christmas photo day… or put them all together to make an alternative Christmas fair!

Ark Burlington Danes Primary Academy combined all these activities to create an alternative Winter Fair this year

6. Do your school play online

We’ve teamed up with Blue Peter legend Peter Duncan to encourage schools to put on their Christmas panto, play or nativity online this year. How it works:

  • 🎟 Sell your tickets online via Rocketfund
  • 🎥 Film your school’s Christmas show
  • 🎉 Share it on YouTube / Vimeo with everyone who purchased tickets

7. Go to the Panto Online

Or you can simply raise money to go to the Panto Online, like Overthorpe Academy are.

Learn more about panto online here.

Overthorpe CofE Academy PTA don’t want to let Covid get in the way of Christmas, so raised money for the whole school to go to the pantomime online this year.

8. Get the students involved

You could use our multiplier feature to enable the students / staff / parents / anyone to fundraise on your behalf, with all donations going towards your project. You could even encourage a bit of competition between the fundraisers… Just have fun with it and see how much you raise.

St. John’s School have 14 student campaigns all contributing to their main fundraising page. 

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We hope this has inspired you with lots of online school fundraising ideas that you can still do during a Coronavirus lockdown. Good luck and let us know if you have any questions!

Start your Rocketfund fundraiser here

Browse other school fundraising projects here



Case Study: Ending the Digital Divide in Camden Schools

Project: End the Digital Divide for Camden Pupils

Project Creator: Camden Learning (a joint enterprise between all Camden schools and Camden Council)
Amount raised: £59,779 in 11 weeks
Number of donors: 303

Camden’s Rocketfund page raised almost £60,000

Objective: Every young person in Camden should have access to the digital kit and connectivity they need to learn

Problem: When schools closed due to the Coronavirus lockdown in March 2020, more than 3,000 Camden pupils were without access to a computer and so unable to access online learning at home. This exacerbated pre-existing inequalities and is likely to widen the attainment gap for disadvantaged young people.

Their solution:

  • April: Tried asking people to donate devices, but had limited success: 78 devices were offered, of which only 45 were usable. They found the devices often didn’t meet their requirements and many companies already had established device disposal processes in place.
  • April: Applied to the Department for Education device scheme. 1,085 devices and 240 routers were distributed to disadvantaged pupils in Year 10 and pupils with social workers
  • May: Explored grant options – found difficult due to eligibility criteria
  • September: Launched a crowdfunding campaign, asking for donations from businesses and the general public.

Here is an insight into how they did it, from the staff who are running the campaign

(Ally Round and Philip McCorkell)

How did the project come about?
The MD of Camden Learning approached the Council’s Policy Director for assistance, who encouraged the team to look into Crowdfunding. After comparing several different crowdfunding platform’s pricing, functionality and Ts&Cs we chose Rocketfund.

Which department is running the project?
The campaign was created by Camden Learning, but extensive support is being provided to them by the Policy and Communications teams at Camden Council.

What happened?
We raised more than £30,000 in the first two weeks.

What were your criteria when choosing a platform?

  • Free to use
  • Keep what you raise
  • Allows organisations to raise money (not just individuals)

What was your full process?

  1. Researched crowdfunding platforms
  2. Planned the comms campaign
  3. Planned the video production
  4. Got the project signed off internally across both Camden Learning and the Council
  5. Got political clearance from their key councillors
  6. Launched the campaign

How did you make your video?
Philip (the Communications Manager) set up interviews with students, headteachers and youth organisations. We asked our Creative Services Team to create the animations and used a filmmaker who was already working on another project to film the interviews.

How did you attract donors?

  1. Started by sharing internally, with senior directors and high-profile councillors to help get things going. They raised £1,000 in the first day
  2. Then presented to the Camden Business Board and the London Office of Technology and Innovation
  3. Launched paid facebook ads
  4. Did a social media push
  5. Encouraged all of our schools to share our tweets, share with their networks and PTAs
  6. Asked everyone to share in their networks
  7. Sent out via mutual aid / community groups via WhatsApp groups

“Support from schools was very important, especially early in the campaign. We encouraged all of our schools to share our tweets or post their own via their school twitter accounts, share with their networks and PTAs.”

Largest single donation so far: £10k

How much are you aiming for?
Our total needed is £680k, but £50k will make a big dent and is a nice round number to aim for, so we set that as our initial target. Since hitting £50k, we’ve added a stretch target of £100k. One of the other schools in Camden had already raised £20k via their own crowdfunding campaign, so we thought we could raise more due to our bigger network and connections with people in Camden.

What are your ambitions for the future?
To ensure that every child has the technology they need to learn. We’re going to look at every option to try and close that gap.

“Some of the biggest donors came out nowhere, they came directly and messaged the team about the project before making large donations. Whilst some were through established partnerships or networks.”

Any advice for other councils thinking about doing the same?

  • Have a clear objective (e.g. Every £227 raised buys a computer for a Camden pupil who needs it)
  • Focus on the price of one device, to make it more tangible for donors
  • Make the target a stretch, but achievable. Don’t just go for the full amount you need immediately if it’s huge
  • Invest in the comms campaign
  • Put young people and their teachers centre stage
  • Make a good video, with students, teachers and youth representatives to clearly and directly explain the need.
  • Make sure you have a comms plan for the early stage of the campaign to build momentum.
  • You need to have internal support to make it happen
  • Reach out to local media and celebrities once you have momentum (via Twitter / email)
  • Just try it!

Celebrity support
Our Media Team helped us attract celebrity support by Direct Messaging Camden celebs on Twitter, including:

  • Gary Kemp (of Spandau Ballet)
  • David Baddiel (comedian)

Press Coverage
Our media team also got press coverage in the Evening Standard and Camden New Journal


School fundraising ideas during COVID-19

Coronavirus has made traditional school fundraising practically impossible in its previous form, due to the ongoing social distancing restrictions.

However, although we’re not allowed to hold physical events, schools can still fundraise safely (and have fun!) by raising money online.

Here are a list of ways you could use Rocketfund to fundraise safely during coronavirus.

Hopefully this will create a useful reference and inspiration for anyone looking to fundraise for their school during the pandemic.

If you’re feeling inspired, just start creating a project on Rocketfund here. We’ll be with you all the way.

Online School Quiz

This is a super easy and fun activity for the parents / students / whole community to get involved with.

It’s simple:

  1. Pick a date,
  2. Setup a Zoom / Google Meet / Microsoft Teams / online meeting of your choice
  3. Create a fundraising page on Rocketfund, with the rewards as tickets for your quiz (maybe offer something extra for larger donations?)
  4. Create the questions (or find them online!)
  5. Have fun!

You could even get the students involved with creating the questions and/or hosting the quiz if you want to.

Online School Prize Draw (aka “Raffle”)

This is another super easy and fun thing to do with your school. Instead of selling paper tickets to your prize draw, you can do it online via Rocketfund!

The basic rules are this: Each separate donation an entrant makes will count as one ‘entry’ into the draw. Entrants can increase their chances of winning by donating multiple times, therefore giving them multiple entries into the same draw. A winner is chosen from all pledgers when the draw closes!

Here’s how:

  1. Find some prizes to raffle off (make them as special/exclusive as you can)
  2. Set up your project on Rocketfund, setting a reward as one entry
  3. Go live! Send it to everyone you know and get them pledging to enter the draw
  4. Pick a winner (or winners) – notify them that they’ve won and arrange a safe way to hand it over

For some inspiration, checkout this prize draw that was run on Crowdfunder (our sister site) for an Arctic Monkey’s guitar!

Online School Panto / nativity play

Keep the festive spirit alive this Christmas by doing your school panto / nativity online. Rocketfund & Blue Peter legend Peter Duncan have teamed up to encourage schools to put on their Christmas panto, play or nativity online this year. If you don’t want to put on your own play this Christmas, then you can simply raise money to watch Peter’s Jack & the Beanstalk online in your school.

Learn how to put on your own panto online here.

Online School Bake Sale

Instead of collecting money for cakes offline, why not setup a fundraising page on Rocketfund and set the rewards as cakes?!

You could charge £1 for a flapjack, £2 cupcake, £3 a slice, £30 for an entire cake etc. Get your bakers lined up beforehand and make a plan for what they will make, so you know what you can offer as rewards. Then collect orders by selling the cakes in advance via your Rocketfund page. Cakes could then be collected when parents pick up their children from school (or send home via the kids – if you trust them with cake?!)

You could even setup a regular cake day or cake subscription service for local people working from home? (Please let me know if you do!)

School Fancy Dress Day / Competition

Fancy dress days are still allowed in most places at the time of writing. If you’re currently in a lockdown or not allowed to go to school, why not try holding a virtual fancy dress day?!

Children can attend school / their online lessons in fancy dress. You can collect donations for the privilege via your Rocketfund fundraising page. You could even use some of the proceeds to buy a prize for the winner?

We’ve held some fancy dress days in the office recently and it was loads of fun. It’s a great way to distract ourselves from the ongoing negative news and bring some much needed silliness to our week. Why not give it a try?

School Christmas Fair

So traditional School Christmas fairs may not be possible this year, but you could still hold these online too. Simply create a Rocketfund fundraising page and sell the gifts / items you’d normally sell at the fair as rewards on your fundraising page. This is just like the bake sale above, but setting the rewards as Christmas gifts / trinkets / cards – anything you would normally sell.

This is a great way to enable everyone in your school community to attend the Christmas Fair (albeit virtually) and you might find people donate more as they’re able to pay online.

— // —

We hope this has inspired you with lots of online school fundraising ideas that you can still do during a Coronavirus lockdown. Let us know how you get on and add any other ideas in the comments below!

Start your Rocketfund fundraiser here

Browse other school fundraising projects here


Crowdfunder acquires Rocket Fund

After 3 years of incubation inside Nesta, Crowdfunder have acquired Rocket Fund with the ambition to scale it to help every school in the UK.

Below is the full story, here are the key points:

  • Crowdfunder aims to scale Rocket Fund and transform traditional school fundraising by providing coaching, rewards-based giving and access to extra funding through their private sector partnerships. 
  • Rocket Fund founder Ben Gill will join Crowdfunder from Nesta to lead the project.
  • Crowdfunder is the UK’s #1 rewards-based crowdfunding platform where over £75m has been raised for community causes and projects that aim to tackle societies challenges. 

LONDON, 16 March 2020 Crowdfunder, the UK’s #1 rewards-based crowdfunding platform has today announced their acquisition of Rocket Fund, the UK’s #1 crowdfunding platform for schools. 

Rocket Fund will retain its own brand and website, while schools will gain access to a whole host of Crowdfunder benefits including coaching, rewards-based giving and the opportunity to apply for match funding from a pot of £1 million provided by partners such as Aviva, M&S and RBS grants. 

Since Rocket Fund’s inception, schools have launched 500 crowdfunding projects raising £400,000 and benefitting 125,000 students. Crowdfunder will scale the platform to enable access for every school in the UK.  

Rocket Fund was created and incubated at Nesta. Ben Gill, Rocket Fund’s Founder will join Crowdfunder to lead its expansion. Alex Hook, from Nesta, is already on the Crowdfunder Board. 

Rob Love, Founder and CEO Crowdfunder, said: 

“Schools fundraising has always existed. Shifting these efforts online is turbocharging the amount schools can raise, the number of people they can reach for support and reducing the time and effort required. Crowdfunder will harness this and level the educational playing field – helping schools in less-privileged areas to connect with the wealth so enjoyed by schools in more affluent areas.”

On average private schools raise £667,000 per year, while their state school counterparts lag behind: the most engaged state school PTA’s raise an average £8,000 a year and spend 270 hours a year. 

Future First’s research found that state schools miss out on £100m untapped cash from their alumni every year. Using crowdfunding to reach alumni members could double the amount raised by PTAs at the moment. 

Ben Gill, founder of Rocket Fund, will join Crowdfunder to lead on the integration said:

“I’m really excited about Rocket Fund becoming a part of Crowdfunder, as it will enable us to supercharge our impact. We want to take Rocket Fund to every school in the UK and help them to raise more money, more easily. From VR headsets to outdoor nature projects, it’s incredible to see the things that schools are already fundraising for. I’m looking forward to seeing what they do next, when we encourage them to dream bigger with the support and extra funding available from Crowdfunder.”

FAQs for previous users

Q. Will I have to create a new Rocket Fund account?
A. Yes, but it is super easy to do. Just go to:

Q: Will my old Rocket Fund projects be visible on the new platform? 
A: Not yet, but we’re working on this. 

Q: What are the main benefits of the merger?

  1. Better website & payment processing
  2. Schools now have access to over £1m of match funding from Crowdfunder’s partners.
  3. Expert coaching from the Crowdfunder support team (they’ve already helped people raise over £75m! And want to help schools to do the same)

About Crowdfunder

Crowdfunder is transforming the way people raise money in the UK for the causes that matter most to them. With a passion for tackling societal challenges, Crowdfunder supports projects that are aiming to make a positive difference in the world.

Over £75 million has already been raised on Crowdfunder by thousands of businesses, social enterprises, charities, community groups, and individuals across the UK. The total number of projects added to the platform to date stands at over 173,000, with 50,000 daily visits and up to 250 Crowdfunder projects added daily. 


Top tips for creating a pitch video

One of the best ways to increase your chances of achieving your fundraising target is to make a video. Videos allow Donors to see who you are and get inspired by what you’re doing. They build a more personal connection, which is likely to encourage a more donations.

What makes a good pitch video?

A good video is personal! At its simplest, a good video can just be your students and you speaking into a phone / laptop / camera. Just give people an idea of who you are, what you’re doing and why you’re doing it. Be yourself & keep it positive!

Example pitch videos

A class led example: St John’s Rocket Fund

Get your students involved, it makes a great project:

A whole school example: Ardleigh Afloat

Get your Headteacher involved!

An Oscar worthy example: [email protected]

They got some professional help with this one…

Our top tips

  • Camera: The one on your smartphone or tablet is enough!
  • Sound: Reduce background noise as much as possible.
  • Light: Lots! Check that the main source of light is behind the camera.
  • Editing: Windows Movie Maker (PC) and iMovie (Mac) are great. Or even try doing it on your phone (the iMovie app is surprisingly effective!)
  • Students: Maybe they could help you create a video?! Remember you’ll need written parental permission if your video identifies individual students.

Can I use music on my video?

Yes, but only if you have permission to do so from its owner!

Alternatively you can use any music from with artist permission.


What should I include in my school fundraising project?

Great question! Follow our advice below and you should be ready in no time.

Here’s a top level summary of what to include:

  1. Your story: introduce your school and your students
  2. Why do you want to buy these things?
  3. What impact will they have?

Read on for a more detailed template!

— // —

Project description template

About us

Introduce your school & your students. E.g. Where are you based?

What do we want?

E.g. We want to buy VR headsets…

Who is this for?

E.g. This is for our whole school, to use across a range of subjects.

Why do we want it?

What difference will it make to your pupils? How will it benefit their learning and help them fulfil their potential?

E.g. Virtual reality will allow our students to visualise their History and Geography lessons more clearly and allow them to interact with subject matter in a totally new way. It will enable them to experience places they have never been, which will…


List precisely what you want, with costs (including VAT) and a link to each item.


  • 6 x iPod touch 32GB Silver @ £199
  • 6 x Lightweight VR goggles @ £9.99
  • 6x Bluetooth controller for VR set @ £7.19
  • 1x USB Charging Station @ £31.99

Sub Total = £1,329

+6% payment processing & platform fees

Grand Total = £1,409


Say what you want here to encourage people to donate and share 🙂

E.g. Please do donate, but if you can’t donate right now you can help us in other ways! Share this project with anyone you think would support us. Share the link at the top of the page on Twitter, Facebook, email, your website, blog, mention us in a phone call or even just a chat over the fence! Please support us and help make a difference to our students.


What rewards should I offer?

It’s not about exhausting yourself by giving away too much or making grand promises which will be too expensive to deliver, it’s about showing your appreciation to your donors in an efficient way.

What rewards should you offer?

You could just keep is simple and offer some digital thank yous, e.g.:

1. A thank you message from yourself 

2. A thank you message from your students 

3. Some form of public recognition (e.g. in a video / picture / school newsletter)

Why should I offer rewards?

We’ve found that saying thank you engages donors and can encourage larger donations.

Rewards from previous projects

Here are some example rewards from previous school fundraising projects on Rocket Fund.

Say thanks publicly

Post donors’ names in your school newsletter, give them a shout out on social media, or mention them in the school assembly? It’s nice to get some recognition, and this kind of reward is low-cost, low-energy, and people love it.

Get your students to say thank you

There aren’t many things in life nicer than receiving a handwritten thank you letter, especially one scrawled by a 7-year-old. Could you get your students to write thank you letters / draw pictures to say thank you? (You could scan / take photos of their letters and send via email to save on postage costs!)

Plant a tree

Imagine the prestige you would command with your very own tree planted on school grounds. A great idea from Little Chalfont Primary School in Buckinghamshire, who used this prize to entice larger donations.

Name on a robot / anything

Mintlaw Academy offered donors the chance to become official sponsors and have their names emblazoned on the side of their underwater robots as they went into the competition. Is there anything you could offer that’s similar?

Offer a test drive of the new toys

If you’ve raised money to buy new equipment / technology that adults might enjoy, then why not offer donors the chance to have a go too? They will probably love seeing where their money has gone and it’s not everyday they get to programme a robot or explore foreign lands in VR. It could also encourage more donations in the future.

Tattoo their names on your arm

Ok, we’re just getting silly now…

For more ideas, have a browse through our funded projects here.


Branfil Primary School love their new visualisers

We recently visited Branfil Primary school in Upminster to have a chat with them about their Rocket Fund project, how it went and what equipment they had been able to buy with the funds raised.

We met a lovely team of digital leaders who were able to show us around the ELMO visualisers which the school had raised funds to purchase. They showed us first hand how they would make a really big difference in learning across the school.

branfil + elmo 2

The Branfil students had a great time walking me through the various features of the ELMO visualiser and explaining to me how it made a difference in every lesson. The equipment is so simple to use that the digital leaders could very easily use it themselves and were able to explain comprehensively the features.

I had a great chat with Rocket Fund project leader and computing lead at Branfil, Anna ‘O’Toole, we talked about the whole process of crowdfunding through Rocket Fund. Having heard about the project from a neighbouring school who had had great success, Anna found it super easy to use the platform and thoroughly enjoyed the experience, she particularly liked the way that the Rocket Fund project bought the community together and had great fun reaching out to local businesses for their support.


Ms O’ Toole was thrilled at how easy it was to launch their project and raise the funds needed to buy four ELMO visualisers to use across the school.

As computing lead Anna thought that visualisers were the most needed item for the school, she said that the impact they would have on the school was immense as the current projects were out of date and there were only a few to share between the whole school. Raising funds through Rocket Fund meant that soon they would have an ELMO visualiser in each class!

If Anna’s story has inspired you to create a project, head over to our create page now and get going!

If you would like to find out more about ELMO visualisers and their many uses in the classroom visit their website here.


How to use social media to turbocharge your school fundraising

Twitter this, Insta that, Facebook who?! You’ve probably been on social media at least once already today. Politicians use it whilst campaigning, popstars use it to promote their latest singles, and now you are going to use it to turbocharge your school fundraising!

Social media presents the perfect opportunity to share your Rocket Fund project far and wide. We see the largest number donations come from people who hear about the project via social media, so it’s worth sharing!

Here are some quick social media tips from Rocket Fund HQ:

DO – Share your message often. Don’t worry, people won’t get annoyed with you! We recommend sharing news of your project once a day, maybe even twice as your project draws to an end (perhaps by creating a countdown to the deadline!). Often people just check their timeline rather than visiting your page directly, so publishing messages/updates on a regular basis is a good idea.

Do – Vary your messages. Not all donors react to the same thing; while someone will be very happy to donate because your post says that you’ve launched a new project on Rocket Fund, someone else will want to know what the money will be used for. And some people will need a reminder of the deadline to actually donate.

Do – Always remember to include your unique project URL in your social media posts (copy and paste it from your project page).

Do –  Try to include an image along with your posts, or a gif or a video – these are more attention-grabbing and get much more engagement than posts without.

Do – Target businesses who you think might have an interest in funding you: are some of their staff members alumni or friends of your school? Do they have a vested interest in education? Does the organisation occupy the same space as the product you are trying to raise funds for? Or is it simply a local business? Use the @ function on Twitter to directly target these organisations… some of them will the love the attention!

Social media pic2

Do – Use social media to say thank you! Some projects have shared videos of the children saying thank you to the donors on social media throughout their fundraising month, and it helps to keep your project at the front of people’s minds! Also, it’s a great thing for your supporters to retweet / share, so you can massively expand your audience and reach friends of friends.

Do – Use a free bit of software such as Hootsuite (or Tweetdeck for Twitter) to schedule your posts. This means that you can spend a set amount of time lining up a number of posts for the duration of your campaign rather than having to think about it on a daily basis.

Bonus: by scheduling posts, you can reach your donors during the weekend, when they have more time to look into your project and donate, without you needing to lift a finger!

Don’t – Worry! It’s hard to go wrong with social media; as long as you stay polite and in keeping with the values of your school, you’ll be fine and will reap the rewards!

We hope these pointers help you launch your campaign into the social media stratosphere!

Feel free to add any other suggestions in the comments below or share this with your friends (via social media – of course!)